Simplifying life through intelligent, secure, and scalable IoT solutions
Simplifying life through
intelligent, secure, and
scalable IoT solutions
At MySmaX, we build technology around people, not devices. Our innovative edge-AI platform delivers fast, secure, and service-oriented automation—making your environments smarter, your life easier, and your data safer.
Human-Centric Design
Human-Centric Design
Human-Centric Design
Our Core Values
Our Core Values
Tech for People
Technology built around real human
needs, not just capabilities.
Making Technology Accessible
Creating technology accessible
and beneficial to everyone.
Privacy
Your data, your control—always.
Pushing Tech Boundaries
Continually pushing technological
boundaries for meaningful impact.
Human-Centric Design
Tech for People
Technology built around real human
needs, not just capabilities.
Inclusivity
Privacy First
Innovation & Excellence
Human-Centric Design
Tech for People
Technology built around real human
needs, not just capabilities.
Inclusivity
Privacy First
Innovation & Excellence
Proven Innovation, Real-World Impact
MySmaX's technology
Driven by a world-class team specializing in IoT, Edge AI, and intelligent automation. With extensive experience developing cutting-edge solutions and securing numerous international patents, our experts ensure your IoT infrastructure is not only powerful, but reliable, scalable, and secure.
MySmaX's technology
Driven by a world-class team specializing in IoT, Edge AI, and intelligent automation. With extensive experience developing cutting-edge solutions and securing numerous international patents, our experts ensure your IoT infrastructure is not only powerful, but reliable, scalable, and secure.
MySmaX's technology
Driven by a world-class team specializing in IoT, Edge AI, and intelligent automation. With extensive experience developing cutting-edge solutions and securing numerous international patents, our experts ensure your IoT infrastructure is not only powerful, but reliable, scalable, and secure.
01
Edge Intelligence
Fast local AI processing ensures rapid,
reliable automation and
enhanced privacy.
02
Service-Oriented Integration
Simplify your IoT environment—
integrate any device effortlessly
as a flexible, replaceable service.
03
Hierarchical Middleware
Architecture
Seamlessly scale and manage IoT
devices across rooms, buildings,
and entire campuses
04
Real-Time Adaptive Scheduling
Optimize device performance
continuously, automatically adjusting
to changes and maximizing efficiency.
Our Team
Meet the Innovators Behind MySmaX
Meet the Innovators
Behind MySmaX
Meet the Innovators
Behind MySmaX
Professor, Seoul National University (SNU) Computer Science & Engineering | Former Head, SNU Department of Computer Science & Engineering
Soonhoi Ha
CEO
Dr. Soonhoi Ha is a full professor at Seoul National University’s (SNU) Department of Computer Science and Engineering, where he has made significant contributions to embedded systems, hardware/software co-design, and IoT research. With a career spanning decades in academia and industry collaborations, Dr. Ha is recognized as a thought leader in his field.
He has been an IEEE Fellow since 2017 and a regular member of the National Academy of Engineering of Korea (NAEK) since 2024. His editorial expertise includes serving as an Associate Editor for the ACM Transactions on Embedded Computing Systems. Additionally, Dr. Ha co-edited the Handbook of HW/SW Codesign (Springer). He has also held key leadership roles in academia, including serving as the Director of SNU’s Faculty Learning and Development Center from 2016 to 2018.
Dr. Ha has actively contributed to global research communities, notably as General Chair of ESWEEK 2018, one of the most prestigious conferences in the embedded systems field. His research in IoT has led to award-winning innovations, including the DAC University Demonstration 1st Prize (2017) for an IoT technology demonstration.
His seven years of dedicated IoT research have accumulated groundbreaking technological advancements. With his extensive expertise and leadership, Dr. Ha continues to drive innovation in embedded computing, IoT, and system co-design, shaping the future of intelligent computing systems.
Soonhoi Ha
CEO
Dr. Soonhoi Ha is a full professor at Seoul National University’s (SNU) Department of Computer Science and Engineering, where he has made significant contributions to embedded systems, hardware/software co-design, and IoT research. With a career spanning decades in academia and industry collaborations, Dr. Ha is recognized as a thought leader in his field.
He has been an IEEE Fellow since 2017 and a regular member of the National Academy of Engineering of Korea (NAEK) since 2024. His editorial expertise includes serving as an Associate Editor for the ACM Transactions on Embedded Computing Systems. Additionally, Dr. Ha co-edited the Handbook of HW/SW Codesign (Springer). He has also held key leadership roles in academia, including serving as the Director of SNU’s Faculty Learning and Development Center from 2016 to 2018.
Dr. Ha has actively contributed to global research communities, notably as General Chair of ESWEEK 2018, one of the most prestigious conferences in the embedded systems field. His research in IoT has led to award-winning innovations, including the DAC University Demonstration 1st Prize (2017) for an IoT technology demonstration.
His seven years of dedicated IoT research have accumulated groundbreaking technological advancements. With his extensive expertise and leadership, Dr. Ha continues to drive innovation in embedded computing, IoT, and system co-design, shaping the future of intelligent computing systems.
Professor, Seoul National University (SNU) Computer Science & Engineering | Former Head, SNU Department of Computer Science & Engineering
Professor, Seoul National University (SNU) Computer Science & Engineering | Former Head, SNU Department of Computer Science & Engineering
Soonhoi Ha
CEO
Dr. Soonhoi Ha is a full professor at Seoul National University’s (SNU) Department of Computer Science and Engineering, where he has made significant contributions to embedded systems, hardware/software co-design, and IoT research. With a career spanning decades in academia and industry collaborations, Dr. Ha is recognized as a thought leader in his field.
He has been an IEEE Fellow since 2017 and a regular member of the National Academy of Engineering of Korea (NAEK) since 2024. His editorial expertise includes serving as an Associate Editor for the ACM Transactions on Embedded Computing Systems. Additionally, Dr. Ha co-edited the Handbook of HW/SW Codesign (Springer). He has also held key leadership roles in academia, including serving as the Director of SNU’s Faculty Learning and Development Center from 2016 to 2018.
Dr. Ha has actively contributed to global research communities, notably as General Chair of ESWEEK 2018, one of the most prestigious conferences in the embedded systems field. His research in IoT has led to award-winning innovations, including the DAC University Demonstration 1st Prize (2017) for an IoT technology demonstration.
His seven years of dedicated IoT research have accumulated groundbreaking technological advancements. With his extensive expertise and leadership, Dr. Ha continues to drive innovation in embedded computing, IoT, and system co-design, shaping the future of intelligent computing systems.
Soonhoi Ha
CEO
Professor, Seoul National University (SNU) Computer Science & Engineering | Former Head, SNU Department of Computer Science & Engineering
IoT Technology Innovator Leading Cutting-Edge Development
Euiseok Kim
CTO
Dr. Euiseok Kim is an accomplished technology leader with expertise in system integration and parallel processing. He earned his Ph.D. from Seoul National University, where he conducted advanced research in these fields.
With three years of experience as a founding member of an AI startup, Dr. Kim has been deeply involved in the early-stage development of innovative AI solutions. He also completed the SW Maestro 4th Cohort, a prestigious program designed to cultivate elite software professionals.
His expertise extends to academic research, having authored peer-reviewed papers and journal articles based on the core technology of his current venture. As CTO, Dr. Kim is responsible for the end-to-end development of all technological aspects of the company’s solutions, ensuring cutting-edge innovation and implementation.
With a strong foundation in research and industry, Dr. Kim continues to push the boundaries of AI and software engineering, driving technological advancements that shape the future.
Euiseok Kim
CTO
Dr. Euiseok Kim is an accomplished technology leader with expertise in system integration and parallel processing. He earned his Ph.D. from Seoul National University, where he conducted advanced research in these fields.
With three years of experience as a founding member of an AI startup, Dr. Kim has been deeply involved in the early-stage development of innovative AI solutions. He also completed the SW Maestro 4th Cohort, a prestigious program designed to cultivate elite software professionals.
His expertise extends to academic research, having authored peer-reviewed papers and journal articles based on the core technology of his current venture. As CTO, Dr. Kim is responsible for the end-to-end development of all technological aspects of the company’s solutions, ensuring cutting-edge innovation and implementation.
With a strong foundation in research and industry, Dr. Kim continues to push the boundaries of AI and software engineering, driving technological advancements that shape the future.
IoT Technology Innovator Leading Cutting-Edge Development
IoT Technology Innovator Leading Cutting-Edge Development
Euiseok Kim
CTO
Dr. Euiseok Kim is an accomplished technology leader with expertise in system integration and parallel processing. He earned his Ph.D. from Seoul National University, where he conducted advanced research in these fields.
With three years of experience as a founding member of an AI startup, Dr. Kim has been deeply involved in the early-stage development of innovative AI solutions. He also completed the SW Maestro 4th Cohort, a prestigious program designed to cultivate elite software professionals.
His expertise extends to academic research, having authored peer-reviewed papers and journal articles based on the core technology of his current venture. As CTO, Dr. Kim is responsible for the end-to-end development of all technological aspects of the company’s solutions, ensuring cutting-edge innovation and implementation.
With a strong foundation in research and industry, Dr. Kim continues to push the boundaries of AI and software engineering, driving technological advancements that shape the future.
Euiseok Kim
CTO
IoT Technology Innovator Leading Cutting-Edge Development
Driving Innovation in IoT Systems, Software, and Hardware Development
Taehyeong Son
Senior Researcher
Taehyeong Son is a skilled researcher specializing in system integration and parallel processing. He holds a Master’s degree from Seoul National University, where he conducted research in advanced computing architectures.
While pursuing his graduate studies, he actively contributed to the company’s technological innovations, accumulating three years of experience in product development. His expertise spans both software and hardware development for smart devices, ensuring seamless integration between the two.
As a Senior Researcher, Taehyeong plays a key role in advancing the company’s core technology, leveraging his deep knowledge of embedded systems and high-performance computing to drive innovation.
Taehyeong Son
Senior Researcher
Taehyeong Son is a skilled researcher specializing in system integration and parallel processing. He holds a Master’s degree from Seoul National University, where he conducted research in advanced computing architectures.
While pursuing his graduate studies, he actively contributed to the company’s technological innovations, accumulating three years of experience in product development. His expertise spans both software and hardware development for smart devices, ensuring seamless integration between the two.
As a Senior Researcher, Taehyeong plays a key role in advancing the company’s core technology, leveraging his deep knowledge of embedded systems and high-performance computing to drive innovation.
Driving Innovation in IoT Systems, Software, and Hardware Development
Driving Innovation in IoT Systems, Software, and Hardware Development
Taehyeong Son
Senior Researcher
Taehyeong Son is a skilled researcher specializing in system integration and parallel processing. He holds a Master’s degree from Seoul National University, where he conducted research in advanced computing architectures.
While pursuing his graduate studies, he actively contributed to the company’s technological innovations, accumulating three years of experience in product development. His expertise spans both software and hardware development for smart devices, ensuring seamless integration between the two.
As a Senior Researcher, Taehyeong plays a key role in advancing the company’s core technology, leveraging his deep knowledge of embedded systems and high-performance computing to drive innovation.
Taehyeong Son
Senior Researcher
Driving Innovation in IoT Systems, Software, and Hardware Development
Wireless Technology Innovator, Patent Holder, and Experienced Startup CEO
Junwhan Kim
Principal Researcher
Dr. Junhwan Kim is a seasoned expert in wireless communication and low-power circuit design, with over 15 years of experience in the field. He earned his Ph.D. in Electrical Engineering from Seoul National University and has since been at the forefront of semiconductor and communication technology advancements.
He previously worked at GCT Semiconductor, a leading company specializing in Bluetooth and WiMAX wireless communication semiconductors. Over the past nine years, Dr. Kim has served as a Principal Researcher, contributing to groundbreaking innovations in wireless technologies.
In addition to his research, he has held CEO roles in multiple venture companies for 14 years, leading advancements in fields such as infobio, solar cells, and semiconductors. His expertise has resulted in over 15 registered patents related to wireless communication and low-power circuit design.
With a deep understanding of semiconductor technologies and wireless communication, Dr. Kim continues to drive research and development in next-generation communication solutions.
Junwhan Kim
Principal Researcher
Dr. Junhwan Kim is a seasoned expert in wireless communication and low-power circuit design, with over 15 years of experience in the field. He earned his Ph.D. in Electrical Engineering from Seoul National University and has since been at the forefront of semiconductor and communication technology advancements.
He previously worked at GCT Semiconductor, a leading company specializing in Bluetooth and WiMAX wireless communication semiconductors. Over the past nine years, Dr. Kim has served as a Principal Researcher, contributing to groundbreaking innovations in wireless technologies.
In addition to his research, he has held CEO roles in multiple venture companies for 14 years, leading advancements in fields such as infobio, solar cells, and semiconductors. His expertise has resulted in over 15 registered patents related to wireless communication and low-power circuit design.
With a deep understanding of semiconductor technologies and wireless communication, Dr. Kim continues to drive research and development in next-generation communication solutions.
Wireless Technology Innovator, Patent Holder, and Experienced Startup CEO
Wireless Technology Innovator, Patent Holder, and Experienced Startup CEO
Junwhan Kim
Principal Researcher
Dr. Junhwan Kim is a seasoned expert in wireless communication and low-power circuit design, with over 15 years of experience in the field. He earned his Ph.D. in Electrical Engineering from Seoul National University and has since been at the forefront of semiconductor and communication technology advancements.
He previously worked at GCT Semiconductor, a leading company specializing in Bluetooth and WiMAX wireless communication semiconductors. Over the past nine years, Dr. Kim has served as a Principal Researcher, contributing to groundbreaking innovations in wireless technologies.
In addition to his research, he has held CEO roles in multiple venture companies for 14 years, leading advancements in fields such as infobio, solar cells, and semiconductors. His expertise has resulted in over 15 registered patents related to wireless communication and low-power circuit design.
With a deep understanding of semiconductor technologies and wireless communication, Dr. Kim continues to drive research and development in next-generation communication solutions.
Junwhan Kim
Principal Researcher
Wireless Technology Innovator, Patent Holder, and Experienced Startup CEO
Telecom Innovator & Software Development Leader
Kwangkyu Ko
Principal Researcher
Kwangkyu Ko is a highly experienced researcher specializing in multimedia, communication technology, and software development. He holds a Bachelor’s degree in Mechanical Design Engineering from Seoul National University and a Master’s degree in Computer Engineering from POSTECH (Pohang University of Science and Technology).
With over 10 years of research experience at Samsung Electronics, he has contributed to the development of multimedia and communication technologies. His work spans portable audio devices, wireless mobile routers, blockchain solutions, and wireless smartphone charging platforms.
Mr. Ko has played a critical role in ensuring performance and compatibility testing for leading domestic and international telecom companies. With 24 years of experience in software development for mass production, he has successfully overseen the creation of hundres of thousands of products and has registered over 10 patents in related fields.
With his extensive expertise in software, telecommunications, and emerging technologies, Mr. Ko continues to drive innovation in cutting-edge communication and multimedia solutions.
Kwangkyu Ko
Principal Researcher
Kwangkyu Ko is a highly experienced researcher specializing in multimedia, communication technology, and software development. He holds a Bachelor’s degree in Mechanical Design Engineering from Seoul National University and a Master’s degree in Computer Engineering from POSTECH (Pohang University of Science and Technology).
With over 10 years of research experience at Samsung Electronics, he has contributed to the development of multimedia and communication technologies. His work spans portable audio devices, wireless mobile routers, blockchain solutions, and wireless smartphone charging platforms.
Mr. Ko has played a critical role in ensuring performance and compatibility testing for leading domestic and international telecom companies. With 24 years of experience in software development for mass production, he has successfully overseen the creation of hundres of thousands of products and has registered over 10 patents in related fields.
With his extensive expertise in software, telecommunications, and emerging technologies, Mr. Ko continues to drive innovation in cutting-edge communication and multimedia solutions.
Telecom Innovator & Software Development Leader
Telecom Innovator & Software Development Leader
Kwangkyu Ko
Principal Researcher
Kwangkyu Ko is a highly experienced researcher specializing in multimedia, communication technology, and software development. He holds a Bachelor’s degree in Mechanical Design Engineering from Seoul National University and a Master’s degree in Computer Engineering from POSTECH (Pohang University of Science and Technology).
With over 10 years of research experience at Samsung Electronics, he has contributed to the development of multimedia and communication technologies. His work spans portable audio devices, wireless mobile routers, blockchain solutions, and wireless smartphone charging platforms.
Mr. Ko has played a critical role in ensuring performance and compatibility testing for leading domestic and international telecom companies. With 24 years of experience in software development for mass production, he has successfully overseen the creation of hundres of thousands of products and has registered over 10 patents in related fields.
With his extensive expertise in software, telecommunications, and emerging technologies, Mr. Ko continues to drive innovation in cutting-edge communication and multimedia solutions.
Kwangkyu Ko
Principal Researcher
Telecom Innovator & Software Development Leader
Experienced Design Leader Innovating Creative Product Experiences
Jihyun Lim
Design Team Lead
Jihyun Lim is a seasoned design leader with a wealth of experience in planning and creating innovative services. Drawing on this background, she currently spearheads the JOI product design at MySmaX.
While overseeing the design team, Jihyun devised a groundbreaking approach to device control—one that blends creativity with technology—to shape every aspect of the JOI user app’s UI/UX. Her ability to embed JOI’s distinctive philosophy and advanced technology into both hardware and software sets her work apart.
As the Design Team Lead, Jihyun plays a pivotal role in guiding the company toward a more market-focused perspective, ensuring that JOI’s offerings resonate with users. By leveraging her insight and expertise, she brings JOI one step closer to its customers, merging artistry and practicality for an unparalleled product experience.
Jihyun Lim
Design Team Lead
Jihyun Lim is a seasoned design leader with a wealth of experience in planning and creating innovative services. Drawing on this background, she currently spearheads the JOI product design at MySmaX.
While overseeing the design team, Jihyun devised a groundbreaking approach to device control—one that blends creativity with technology—to shape every aspect of the JOI user app’s UI/UX. Her ability to embed JOI’s distinctive philosophy and advanced technology into both hardware and software sets her work apart.
As the Design Team Lead, Jihyun plays a pivotal role in guiding the company toward a more market-focused perspective, ensuring that JOI’s offerings resonate with users. By leveraging her insight and expertise, she brings JOI one step closer to its customers, merging artistry and practicality for an unparalleled product experience.
Experienced Design Leader Innovating Creative Product Experiences
Experienced Design Leader Innovating Creative Product Experiences
Jihyun Lim
Design Team Lead
Jihyun Lim is a seasoned design leader with a wealth of experience in planning and creating innovative services. Drawing on this background, she currently spearheads the JOI product design at MySmaX.
While overseeing the design team, Jihyun devised a groundbreaking approach to device control—one that blends creativity with technology—to shape every aspect of the JOI user app’s UI/UX. Her ability to embed JOI’s distinctive philosophy and advanced technology into both hardware and software sets her work apart.
As the Design Team Lead, Jihyun plays a pivotal role in guiding the company toward a more market-focused perspective, ensuring that JOI’s offerings resonate with users. By leveraging her insight and expertise, she brings JOI one step closer to its customers, merging artistry and practicality for an unparalleled product experience.
Jihyun Lim
Design Team Lead
Experienced Design Leader Innovating Creative Product Experiences
Our Research & Achievements
Setting Global Standards through Innovation
Published in Top
International Journals
Published in Top
International Journals
Published multiple peer-
reviewed papers in renowned
international journals.
Multiple Patents
Secured Worldwide
Multiple Patents
Secured Worldwide
Secured multiple patents domestically and internationally.
Innovating for
the Future
Innovating for
the Future
Continuous research & development to stay at the forefront of technology.
Continuous research &
development to stay at the
forefront of technology.
Built on Research. Driven by Innovation.
Since its founding, MySmaX has been committed to pioneering next-generation IoT solutions, drawing from years of groundbreaking academic research and continuous technological advancement.
January 22, 2020
First Domestic Patent Granted (KR 10-2017-0165863)
"Service-Oriented Platform
for IoT and Control Method Thereof"
"Service-Oriented Platform for IoT and Control Method Thereof"
"Service-Oriented Platform for IoT and Control Method Thereof"
February 8, 2022
U.S. Patent Granted (US 11,245,769)
"Service-Oriented Platform
for IoT and Control Method Thereof"
January 18, 2023
MySmaX Officially Founded
June 15, 2023
Secured Accelerator Investment 100 million KRW raised to accelerate technology development.
August 1, 2023 – July 31, 2025
Selected for TIPS Program Conducting a significant R&D project valued at 500 million KRW.
June 28, 2024
Patent Application Filed (KR 10-2024-0085601) "IoT Edge System Capable of Sharing Resources Between IoT Edges with a Hierarchical Structure"
July 4, 2024
Patent Application Filed (KR 10-2024-0088334) "Service-Based IoT System Using Hashtag"
September 6, 2024
Angel Seed Investment Successfully secured an additional 300 million KRW.
October 31, 2024
TNG Lab Project Contract Signed Achieved initial revenue generation of 10 million KRW.
January 2025
Exhibiting at CES 2025 (Eureka Park) Showcasing our innovative IoT platform on the global stage.
March 2025
Participating in MWC 2025 Further demonstrating global capabilities and building international partnerships.
Join Our Mission
Join Our Mission
Built on Research. Driven by Innovation.
MySmaX envisions a future where technology truly benefits everyone. Join us on our mission to build smarter, safer, and fairer communities through technology designed for people.
Empowering smart automation with Edge AI, ensuring privacy, security, and seamless IoT integration—no cloud dependency required.
Get in touch
Powered by
Empowering smart automation with Edge AI, ensuring privacy, security, and seamless IoT integration—no cloud dependency required.
Get in touch
Powered by
Empowering smart automation with Edge AI, ensuring privacy, security, and seamless IoT integration—no cloud dependency required.
Get in touch
Powered by
Empowering smart automation with Edge AI, ensuring privacy, security, and seamless IoT integration—no cloud dependency required.
Get in touch
Powered by